Founded on June 17th, 2019 by ‘accidental activist’ Yolanda Cooper to challenge the beauty industry on its over-dependence on plastic and increase awareness of plastic pollution, Plastic Free Beauty Day is back and bigger than ever and we want you on board. Plastic Free Beauty Day exists to educate beauty brands, retailers and consumers on the serious impact plastic pollution is having on our environment. The non-profit campaign focuses on reducing plastic pollution caused by the beauty industry as a whole.

Every year on the June 17th we aim to educate consumers on the issues around the misconceptions around recycled plastics, that this is only delaying the problem for future generations.