packaging

Most of the 142 billion units of packaging created by the beauty industry last year ended up in landfill or the ocean.

planetary crisis

The UN has predicted that if the rate of waste production continues, by 2050 our oceans will carry more plastic than fish and an estimated 99 per cent of seabirds will have ingested plastic. The UN also declared our current situation a “planetary crisis”.

we need to change

The Beauty industry and its contribution to this MUST make a change. With beauty you can buy cruelty-free, sulphate-free, paraben-free; why not plastic-free?

no more plastic

We are calling all brands, consumers and retailers to JOIN US and reconsider their use of plastic, whether it be virgin, recycled or reclaimed from the sea because the problem is that it ends up back in the sea or landfill which makes the type of plastic irrelevant. There is no such thing as “good plastic”.